Effectiveness Analysis of the CSR Program Gerakan Literasi Syariah (GEULIS) at PT. Bank Muamalat Indonesia Tbk, Using Present Value, Future Value, and Intrinsic Value Approaches
DOI:
https://doi.org/10.59888/ajosh.v3i4.485Keywords:
sharia literacy movement;, bank muamalat indonesia;, corporate social responsibility;, social return on investmentAbstract
This study aims to evaluate and assess the effectiveness of the Gerakan Literasi Syariah (GEULIS) Program made by PT. Bank Muamalat Indonesia Tbk. GEULIS Program is a financial education program for the younger generation that aims to increase Islamic financial literacy and inclusion in Indonesia. This research method uses a combination approach, namely qualitative and quantitative descriptive which aims to explore the impact of the program and measure it to determine the social value produced using the Social Return on Investment (SROI) model. This study shows that the GEULIS Program has produced significant social value with three approaches used, namely the present value approach produces a ratio of 1:4.06, future value with a figure of 1:4.87, and intrinsic value shows a figure of 1:4.43. The three ratios based on sensitivity analysis, show the consistency of the > 1 number, this means that the program has run effectively and has a significant impact. In addition, the impact generated by this program has contributed to SDGs 1, 3, 4, 8 and 9. Thus, the GEULIS Program must still strive to increase its effectiveness by implementing it more intensively and expanding the scope of the program.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Andy Dwi Cahyono, Agustin Dwi Haryanti
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
