Asian Journal of Social and Humanities

The Influence of Transformational Leadership Style On Turnover Intention Mediated By Organizational Commitment and Employee Job Satisfaction (Empirical Study: Employees at PT Global Loyalty Indonesia)

Gregorius Reza Triska Yulianto — 2024-08-29

The purpose of this study is to determine the influence of transformational leadership style on turnover intention, as well as to determine the role of organizational commitment and job satisfaction in employees of PT Global Loyalty Indonesia located in Tangerang City. The survey was conducted on 142 respondents who met the respondent criteria using non-probability sampling. The results of this study show that the variable of transformational leadership style has a significant negative effect on turnover intention. The higher the transformational leadership style, the lower the turnover intention in employees. In addition, organizational commitment and job satisfaction can mediate transformational leadership style variables to turnover intention. The limitation of this study is that it only examines the influence of transformational leadership style on turnover intention with organizational commitment and employee job satisfaction as a mediating variable, within the scope of one company, namely PT Global Loyalty Indonesia located in Tangerang City. This research can be generalized more broadly if the samples taken do not only come from one company scope. The implications of this study are expected to provide managerial contributions, especially an overview of experience in choosing a leadership style, as well as its influence on turnover intention, job satisfaction and organizational commitment. So, managers can draw up strategic plans that are in harmony with the internal and external conditions of the company.

The Influence of Brand Collaboration and Price Image On Purchase Intention Mediated By Design (An Empirical Study of The Passion Jewelry Consumers In Jakarta)

Adella Puspa Amiata — 2024-08-29

The objective of this research is to investigate the impact of brand collaboration and price image on purchase intention, as well as to examine the role of design as a mediating variable among consumers of the Passion Jewelry brand in Jakarta. Data for this study were collected through both online and offline methods, involving 185 respondents who are diamond jewelry consumers and owners in Jakarta. This research adopts a quantitative approach utilizing structural equation modeling, processed using the AMOS 24 software. The findings of this study reveal that brand collaboration and price image exert a positive and significant influence on purchase intention among Passion Jewelry consumers in Jakarta. Based on these findings, it can be concluded that both independent variables, along with the mediating variable, can effectively enhance the purchase intention of Passion Jewelry consumers. A limitation of this study is that the survey was conducted with only one diamond jewelry brand, and the respondents were exclusively consumers of the Passion Jewelry brand residing in Jakarta. The implication of this research is to analyze the interaction between the variables of brand collaboration, price image, and design on purchase intention. This study seeks to understand how brand collaboration can enhance price image, which ultimately influences purchase intention. The results of this research are anticipated to provide valuable insights for marketers and producers in formulating effective brand collaboration strategies and price image settings to increase consumer purchase intention.

Sugar-Related Claims, Perceived Healthfulness, and Brand Trust: Predicting Ready-to-Drink Tea Purchase

Jevica Jevica — 2024-08-29

The purpose of this study is to understand how claims related to sugar content in products affect consumer perception of product health (perceived healthfulness), brand trust, and intention to buy the product (likelihood to purchase). The method used in this study is to use an experimental research design with hypothesis testing. The research method used was a survey with a questionnaire distributed to respondents in Jabodetabek who had bought and consumed ready to drink tea in the last three months. The analysis was carried out by the SEM method using the Smart PLS program. The results of this study show that claims related to sugar content in products have a positive and significant influence on perceived healthfulness and consumer trust in brands (brand trust). Claims that the product has a healthier sugar content can directly increase consumer purchase interest (likelihood to purchase). In addition to direct influence, these claims influence buying interest through a mediation mechanism of health perception and brand trust, strengthening the overall effect on consumers’ purchasing decisions. This study emphasizes the importance of considering the role of mediation in understanding how product claims affect consumer behavior.

The Effect of Brand Image and Nutrition Label on The Purchase Intention of Lawson's Ready-To-Eat Minimarket Products Mediated By Price

Ripki Arlansah — 2024-08-29

This study examines the influence of brand image and nutrition label on purchase intention for ready-to-eat products with price as a mediating factor. The data was collected through a non-probability sampling method using a google form online questionnaire, with a total 164 respondent who had purchased ready-to-eat Minimarket Lawson products. This study utilized Partial Least Square SEM. brand image and nutrition label variables as dependent variables, purchase intention as independent variables, and price as a mediating variable. The results of this study indicate that brand image has a positive and significant effect on price, nutrition label has a positive and significant effect on price, brand image has a positive and significant effect on purchase intention, nutrition label has a positive and significant effect on purchase intention, price has a positive and significant effect mediating brand image on purchase intention, price has a positive and significant effect mediating nutrition label on purchase intention.

The Mediating Role of Trust in E-commerce Purchase Intention: Evidence from Lazada Users in Jakarta

Selvi Kurumbatu — 2024-08-29

This study aims to analyze the influence of perceived service quality, perceived reputation, and social presence on purchase intention, with trust as a mediating variable, on Lazada users in DKI Jakarta. Purchase intention is a consumer's intention to make a purchase that is influenced by various factors, including perceived service quality, perceived reputation, and social presence on an e-commerce platform. Consumer trust is an important key in mediating the relationship between these variables and purchase intention. This study uses a quantitative method with data collection through questionnaires distributed to Lazada users in DKI Jakarta. Data analysis was carried out using multiple regression models and path analysis to evaluate the role of trust in mediating the relationship between independent variables and purchase intention. The results of the study indicate that perceived service quality, perceived reputation, and social presence significantly influence purchase intention through trust. Consumer trust is proven to be an important mediator, which strengthens the influence of the three independent variables on purchase intention. These findings provide implications for e-commerce platform managers in improving service quality, building a good reputation, and strengthening social presence to increase consumer trust and purchase intention.

Unraveling The Factors Influencing Impulsive Buying Behavior Among Gen Z Using Shopee Paylater: A Quantitative Analysis

Cindy Laurinda — 2024-08-29

This study aims to analyze the influence of psychological factors, external factors, financial literacy, hedonic motivation, and utilitarian motivation on impulsive buying behavior using Shopee PayLater in generation Z employees at Private Banks in South Tangerang, South Tangerang. Impulsive buying is a spontaneous and unplanned buying behavior, which is often triggered by a variety of internal and external factors. This study uses a quantitative approach with a survey method to collect data from respondents who are employees of generation Z. Data analysis is carried out using multiple linear regression techniques to determine the influence of each independent variable on impulsive buying behavior. The results showed that psychological factors and hedonic motivation had a significant positive influence on impulsive buying behavior. In contrast, financial literacy had a negative effect, while external factors and utilitarian motivation did not show a significant influence. These findings provide insights for companies to develop effective marketing strategies by considering factors that influence impulsive consumer behavior.

Digital Cultural Production In The Entertainment Program "Tembang Pantura" on Cirebon Local Television

Cusniawati Cusniawati — 2024-09-13

This research examines the digital cultural production in the entertainment program "Tembang Pantura" on local television in Cirebon, Indonesia. The study explores how the program preserves local cultural heritage while adapting to contemporary digital entertainment trends. A descriptive qualitative method was used, with data collected through interviews and observations of the production team, local artists, and the audience. The research focuses on how "Tembang Pantura" integrates traditional Cirebon elements such as the local language and tarling music with modern digital production techniques. The findings show that "Tembang Pantura" successfully preserves and promotes Cirebon's cultural heritage while appealing to a wide audience. The use of modern technology enhances the program’s accessibility and relevance in today’s media landscape. Moreover, the program fosters cultural identity by continuously adapting to technological advancements and audience preferences. In conclusion, "Tembang Pantura" serves as an important platform for promoting local culture through digital media, demonstrating how regional television programs can sustain cultural relevance in the digital era.

Evaluation of IT Service Level Infrastructure In Organizations Using ITIL (Information Technology Infrastructure Library) Version 3 Standardization

Achmad Randhy Hans — 2024-09-17

The rapid development of business and advancements in information technology today are highly significant, especially in supporting the progress of ongoing businesses. Many businesses, particularly startups, make information technology the backbone supporting every main business process to achieve their business goals. Startups that operate 24/7 require sufficiently robust information technology, which must always be ready to provide the needed services to support the business. IT service assessment is an activity commonly carried out within an organization to eval_uate the level of information system services it possesses. An assessment, particularly an IT service assessment, can be conducted independently if the organization has adequate tools and is equipped with the correct standards. The eval_uation of information system services can be carried out using various standards, such as ITIL. In this research, the researcher will conduct an assessment using ITIL standards in the form of a website, which can serve as a tool. This website assessment application focuses on the domains of Service Management and Service Delivery, with the expectation that the services provided by PT Loyal.id will improve further.

Risk Management Analysis On The School Activity Plan And Budget Application Information System (ARKAS) Using Cobit 2019

Adhi Fernandes Gamaliel — 2024-09-17

In the era of globalization and the advancement of information technology, the application of information technology is an important need for educational institutions, including schools. This research focuses on the implementation of the School Activity Plan and Budget Application Information System (ARKAS) at the Palu Safety Center Christian Vocational School to increase efficiency and effectiveness in planning and managing school activities and budgets. However, the implementation of ARKAS is inseparable from various risks that can affect the effectiveness and success of the system. Therefore, risk management analysis is essential to ensure that all potential risks can be identified, analyzed, and minimized. This study uses the COBIT 2019 framework to manage risks in the application of information technology in schools. The study identifies challenges such as resistance to change, resource limitations, and information security risks. This study aims to explore how the implementation of ARKAS in the Palu Safety Army Christian Vocational School can be optimized through risk management analysis using the COBIT 2019 framework. The results of the study show that the use of COBIT 2019 can help in identifying and managing risks effectively, so that the implementation of ARKAS can run more efficiently and transparently. The resulting recommendations are expected to improve the quality of school budget management and become a reference for other schools that face similar challenges in the application of information technology.

The Effect of Educandy Game on Social Studies Learning Outcomes of Food Technology Materials in Grade 3 of SD Negeri Cibatok 1

Filla Lailatul Maghfiroh — 2024-09-17

There is minimal use of innovative learning media in schools, especially at the elementary school level, even though in elementary schools students really need help with learning media to understand the material presented by the teacher. Included in class 3 social studies subjects. The aim of this research is to find out student learning outcomes using educational games, so that we can find out students' activities in the learning process in social studies subjects using direct observation methods at school. The subjects of this research were 1 learning media expert and 1 practitioner, namely the teacher. The test subjects were 46 grade 3 students consisting of the experimental class and the control class. Data collection methods are observation, interviews, tests and questionnaires. The data analysis technique used is quantitative descriptive analysis and statistics. The results of the research, namely the results of media validity tests for the Educandy game application, based on assessments from material and media experts supported by teacher and student responses, show that the media validity value is very high and feasible with an average percentage value of 95%. The results of the T-test show that there is a significant difference in student learning outcomes before and after media use. Educandy game learning media in social studies subjects are suitable for use and are effective in improving student learning outcomes.

Addictive Behavior of Online Slot Game Players Psychoanalytic Perspective

Hanna Mazlin — 2024-09-17

One of the deviant acts that often occur and disturb the community is gambling. The act of gambling arises because of unstable conditions both in terms of religion, economy and morals. This study aims to determine the form or form of personality of online slot game players, especially among the community. In this study, the authors used a research method conducted with a qualitative. Based on the results of interviews with informants who play online slot games, it shows that they started playing online slot games through the scope of friendship or association. As a result, online slot games have become popular among the surrounding community. Even the players themselves realize that what they are doing is wrong and deviates from the norms of society. By using Freud's Psychoanalysis theory, there are 3 elements that influence human personality, namely Id, Ego and Superego. The element that has the most influence on the personality of online slot game players is Id. It can be concluded that the internet has an important role in the development of online gambling which affects individual personalities as well as the lives of society as a whole.

Competitive Strategy Analysis and Formulation of Selected Strategy Alternatives Through the Blue Ocean Strategy Approach at PT XYZ

Heni Martanti — 2024-09-17

PT XYZ is a dairy manufacturing company in an industry that has high competition. Products from PT XYZ are not satisfactory even though the price is competitive, so they often do not reach sales and revenue targets. This research aims to find out the internal and external conditions of PT XYZ and formulate the right strategy to compete in the market. This study uses a qualitative method with a case study approach, collecting primary data through interviews, questionnaires, and observations, as well as secondary data from company literature and other sources. Sampling was carried out by the purposive sampling method and the validity of the data was checked using source triangulation. Data analysis was carried out using various matrices such as IFE, EFE, IE, SWOT, and QSPM, as well as blue ocean strategies for the implementation of the right strategy. The results of the study show that the IFE matrix score is 2.607 and the EFE matrix score is 3.435, so that the position of PT XYZ on the SWOT diagram in quadrant II. From the results of the SWOT matrix, the company has 11 alternative strategies, including 4 SO strategies, 2 ST strategies, 3 WO strategies, 2 WT strategies. An alternative strategy that is the main priority based on the eval_uation of the QSPM matrix is product innovation. The recommended strategy for PT XYZ to face competition is to innovate products. By developing new dairy products that have added value or new variants, PT XYZ can differentiate itself from competitors in the dairy market. These innovative products can attract the attention of consumers who are looking for variety or additional benefits from dairy products. Through this innovative product, PT XYZ can increase sales and expand the market.

Analysis of Information Technology Proficiency Levels For Academic Services Using The Cobit 2019 Framework: Case Study of SMP Negeri 102 Jakarta

Ismiyati Meiharsiwi — 2024-09-17

This research intends to analyze the level of capability of information technology (IT) in academic services at SMP Negeri 102 Jakarta using the COBIT 2019 framework. The background of this research is the important role of information technology in increasing the efficiency and effectiveness of the learning process in educational institutions. COBIT 2019 was chosen as a framework because it is a best practice in IT governance that can help institutions achieve their strategic goals. This research focuses on the IT governance process implemented at SMP Negeri 102 Jakarta, the maturity level of existing information system governance, and recommendations for improving IT governance. The case study method is used with limitations on the domain within Align, Place and Organize (APO) 09 dan Deliver, Service and Support (DSS) 01 the COBIT 2019 framework. Research findings show that IT governance at SMP Negeri 102 Jakarta is at a certain level of capability that needs to be improved. This research provides recommendations for improving academic services through improving IT governance. It is hoped that the results of this research can become a reference in determining IT policies at SMP Negeri 102 Jakarta and contribute to the development of knowledge in the field of information technology governance.

Efforts of The People of Geyongan Village In Obtaining Rights To Former Pangonan Land

Junaedi Junaedi — 2024-09-17

The certificate of right to use on state land is a legal instrument that gives the holder the right to use state land for a certain period of time in accordance with the provisions of the applicable laws. This study examines the case of State Land intended for pangonan, which is located in Dukupace Block, Geyongan Village, Cirebon Regency, where the villagers use the abandoned Pangonan land, then they control it for various purposes such as agriculture and housing. Even though they have controlled the land for many years, the community does not have its ownership status. This will cause problems in the future if the status of the land is not yet owned by the people who occupy the land. The research method used is empirical juridical, with reference to various previous studies on state land ownership and land distribution justice. The results of the study show that there is a lack of public understanding of procedures and ownership conflicts. To overcome these obstacles, it is necessary to simplify the mechanism regarding rules and increase socialization. This study provides fair and inclusive policy recommendations, as well as concrete steps to improve the process of issuing use rights certificates and recognition of land rights based on long-standing physical tenure.

Optimization of Electronic-Based Government System Architecture (SPBE) In The Application Architecture Domain In XYZ District

Lisdiana Lisdiana — 2024-09-17

The Electronic-Based Government System (SPBE) is a government administration that utilizes information and communication technology to provide services to SPBE Users as stipulated in Presidential Regulation No. 95 of 2018. SPBE aims to create an integrated government business process between Central Agencies and Regional Governments, form a complete government unit and produce bureaucracy and high-performance public services. To support the implementation of SPBE, the National SPBE architecture is compiled as a detailed guide that covers technical and methodological aspects, ensuring the integration of government electronic systems. This architecture provides convenience in increasing efficiency and effectiveness, as well as being a guide for SPBE governance in Central Agencies and Regional Governments. The XYZ Regency Government has implemented the SPBE architecture as the basis for implementation in its area. This study analyzes the SPBE architecture in XYZ Regency based on the National SPBE architecture to provide optimization recommendations on the application architecture domain. Despite the existence of Presidential Regulation Number 95 of 2018 and Number 132 of 2022, the preparation of government architecture in Indonesia still faces challenges due to the lack of clear guidance. More detailed references are needed as derivatives of existing regulations to ensure consistent and optimal implementation, help agencies understand and implement the SPBE architecture, so that digital transformation towards Indonesia 4.0 is achieved by 2040.

Clustering of Child Stunting Data in Tangerang Regency Using Comparison of K-Means, Hierarchical Clustering and DBSCAN Methods

Muhammad Azzam Robbani — 2024-09-17

This study aims to analyze stunting in children in Tangerang Regency using clustering methods such as k-means, Hierarchical Clustering with Agglomerative Nesting, and Density-Based Spatial Clustering of Applications with Noise (DBSCAN). Stunting is a significant health issue affecting child growth due to chronic malnutrition and recurrent infections. The research revealed that k-means produced the best clustering results with a Silhouette Score of 0.52, indicating its effectiveness in categorizing children based on age, nutritional status, and stunting risk. The k-means method identified three clusters: Cluster 0 (ages 46-55 months, good nutrition, no stunting), Cluster 1 (ages 9-18 months, varied nutritional status, high stunting risk), and Cluster 2 (ages 27-36 months, good nutrition, no stunting). The study suggests preventive actions such as balanced nutrition education, regular health monitoring, complete immunizations, and physical activity, alongside curative measures like nutritional consultations and supplements. The findings provide a framework for targeted preventive and curative interventions, enabling Tangerang Regency's health department to effectively address and reduce stunting rates.

Strategic Insights: Analyzing External Environment Affecting Private Oil Spill Response Company In Indonesia

Pratiwi Dwinanti — 2024-09-17

It is inevitable that the growth of the oil and gas industry becomes one of the most significant causes of environmental pollution. The increasing number of oil and gas exploration and production company and companies focusing in conservation of natural and environmental resources will inevitably become a dilemma that will be faced considering the potential impact of such activities. It is important for a private oil spill response company in Indonesia to understand market dynamics, comply with regulations, manage risks, and build a strategic position for a long-term success. This research is part of the type or type of qualitative research that is analytically descriptive in order to provide a complete picture of the occurrence or event being studied and to analyze how the variables being investigated relate to each other. Analyzing the external environment that affecting private oil spill response company in Indonesia improves the organization's capacity to mitigate risks, adjust to technological advancements, and preserve a competitive advantage. It also enables the company to maintain a higher level of customer and stakeholder engagement that essential to deliver effective and efficient services.

Company Size, Managerial Ownership, Sustainability Report on Financial Performance with Operational Efficiency as an Intervening

Rifa Alfariz — 2024-09-17

The aim of this research is to examine the influence of company size, managerial ownership, and Sustainability Report on the financial performance of banking companies in Indonesia, with operational efficiency as an intervening variable. The population for this study comprises banking companies listed on the Indonesia Stock Exchange (IDX) from 2018 to 2022. Data collection was conducted using purposive sampling, resulting in a sample of 13 companies and a total of 65 observations. The analysis technique employed is panel data regression. Microsoft Excel and E-views 13 were used for data processing. The research findings indicate that, partially, company size and managerial ownership have a positive effect on operational efficiency. However, the Sustainability Report does not significantly affect operational efficiency. Furthermore, company size and operational efficiency are empirically proven to have a positive impact on financial performance. Meanwhile, managerial ownership and Sustainability Report do not significantly influence financial performance. Company size and managerial ownership, mediated by operational efficiency, positively impact financial performance, while Sustainability Report which mediated by operational efficiency, does not significantly affect financial performance.

Comparison of Djikstra, Hybrid-PSO algorithms for optimizing the distribution route of papaya seeds and honey products (Case Study: PT. Agro Apiari Mandiri)

Sholeh Gunawan — 2024-09-17

Dynamic global competencies in the industrial sector drive fierce competition in capturing markets and increasing customer satisfaction, which requires efficiency in various aspects of business including distribution. PT. Agro Apiari Mandiri faces challenges in optimizing delivery routes to avoid delays. This study aims to compare the Dijkstra and Hybrid-PSO algorithms to determine the optimal distribution route in the Bogor, West Java, and Lebak, Banten regions, in order to reduce the distance and delivery time. The research methods include literature study, data collection, and route optimization model creation. The results show that PSO is more efficient in optimizing delivery routes than other methods, with variations in PSO parameters affecting total travel time, number of vehicles, and computing time. Implementation uses hardware and software such as MSI Laptops and Matlab. In conclusion, the use of PSO in distribution route optimization makes a significant contribution to the company's cost and distribution efficiency and can be a reference for further research in distribution route optimization.

Digital Literacy of Tuntungan I Village Youth In Utilizing Social Media As Learning Media

Tri Wahyu Ramadhana — 2024-09-17

This research is a qualitative study which aims to measure the level of awareness of teenagers in Tuntungan I village regarding the importance of digital literacy in utilizing social media as a learning medium, and to analyze teenagers' dependence on social media which can influence the effectiveness of learning. The research was carried out from 03 to 13 June 2024 in Tuntungan I Village, Pancur Batu District, Deli Serdang Regency, North Sumatra. Data collection techniques use interview techniques and questionnaires. The number of samples taken was 30 teenagers who were classified based on their age level. The research results obtained were that teenagers in Tuntungan I Village had demonstrated proficiency in using digital media, such as PowerPoint and Infocus, to present discussion results. This reflects their skills in supporting technology as an important learning tool in the school environment. The social media platforms that are often used by teenagers in Tuntungan I Village to search for information are YouTube and Instagram. The information seeking skills of teenagers in Tuntungan I village show significant dependence on social media as a source of information. From the results of calculations with respondents, 87.3% of teenagers actively use this platform for the purpose of seeking information. However, only 60.7% succeeded in finding information that was relevant to their learning.

The Effect of Customer Value, Trust, and Customer Satisfaction on Customer Loyalty Mediated By Customer Engagement (Empirical Study: Customer Music Course In Jakarta)

Hernando Hernando — 2024-10-01

This study aims to investigate the impact of customer value, trust, and customer satisfaction on customer loyalty, with customer engagement as a mediating variable, focusing on music course customers in Jakarta. Utilizing a quantitative approach, data was collected from 95 respondents who have been customers of music courses for more than three months and are over 18 years old. The data was analyzed using Partial Least Square (PLS) with the SmartPLS 3.0 software. The results of the study indicate that trust and customer value positively and significantly influence customer engagement, which in turn significantly enhances customer loyalty. However, customer satisfaction did not show a significant direct effect on either customer engagement or customer loyalty. Additionally, while customer engagement mediates the relationship between customer value and customer loyalty, it does not mediate the relationship between trust or customer satisfaction and customer loyalty. The findings suggest that building customer engagement through perceived value can strengthen loyalty among music course customers. Limitations of this study include a focus on a specific geographic location (Jakarta) and the relatively small sample size, which may affect the generalizability of the results.