Asian Journal of Social and Humanities

Rampak Genteng: Local Culture and Promotion by Public Relations

Sandrina Maharani Firdaus, Niken Kania, Dedet Erawati — Fri, 30 May 2025 00:00:00 +0000

This research advances existing studies by examining how Jatiwangi Art Factory (JAF) utilizes unique public relations strategies to promote Rampak Genteng - a distinctive cultural event using roof tiles as an artistic medium, which previous research has not explored in depth. While prior studies have generally analyzed social media's role in cultural promotion, this study delves into context-specific tactics like workshops, school collaborations, and word-of-mouth advocacy that effectively overcame local institutional resistance. Applying Cutlip, Center, and Broom's (1952) PR theory to a grassroots context, the research demonstrates how these participatory communication strategies not only built community ownership but also achieved national recognition through inclusion in Kemenparekraf's KEN calendar, offering a valuable model for preserving intangible cultural heritage in the digital age that differs from broader cultural marketing approaches.

Design of Recruitment Vendor Selection System to Meet the Needs of it Resources at Startup Company PT XYZ

Aditya Yudha Rachmadi, Rizal Sjarief, Budi Yulianto — Fri, 30 May 2025 00:00:00 +0000

In the era of globalization, competition among companies in providing goods and services has become increasingly intense, making organizational success highly dependent on competent human resources. Technology-based startups in Indonesia face challenges in acquiring high-quality IT personnel, leading many to adopt outsourcing as a recruitment solution. PT XYZ, a logistics startup that relies on technology and mobile applications, collaborates with outsourcing vendors to meet its IT workforce needs. However, PT XYZ faces difficulties in selecting high-performing vendors due to the absence of an objective and structured selection system. This study aimed to evaluate the reliability of PT XYZ's vendor recruitment assessment system, analyze the criteria and weights used in selecting recruitment vendors, and design a more objective and accurate vendor selection system. The research employs a mixed-method approach, incorporating descriptive analysis and the Analytical Hierarchy Process (AHP) to determine vendor criteria weights, as well as MPE analysis to design the system. The findings indicated that PT XYZ's current vendor assessment system is unreliable, with an average evaluation score of 1.9. The key criteria for vendor selection included integrity (0.157), cooperation (0.094), quality (0.235), timeliness (0.219), cost (0.244), and resource utilization (0.05). Based on the analysis, this study proposes a more effective vendor recruitment selection system to enhance PT XYZ's efficiency and competitiveness in acquiring IT personnel that align with the company's needs.

A Study on Sustainable Waste Management Facilities (Reception Facilities) at Ports: A Case Study of Tanjung Priok Port

Yunita Fahmi, Haruki Agustina, Evi Frimawaty — Fri, 30 May 2025 00:00:00 +0000

This study investigates the effectiveness of hazardous (B3) and non-hazardous (Non-B3) waste management at Tanjung Priok Port through the implementation of Reception Facilities (RF) to support the Green Port initiative. Although the RF infrastructure complies with the Ministerial Regulation of Environment (Permen LH) No. 05 of 2009, Article 5, its utilization remains significantly low at only 0.27%. This inefficiency is attributed to high operational costs, limited awareness among ship operators, and insufficient waste processing capacity. Waste composition is dominated by hazardous materials such as used lubricant oil, sludge oil, and solid oil slop, while non-hazardous waste includes domestic, plastic, and organic waste. Furthermore, only 52% of personnel are adequately trained in waste management practices, highlighting a critical human resource gap. Used SWOT analysis, the strategic position of the RF system falls within the Strength–Threat (S–T) quadrant, indicating the need for a defensive diversification strategy. This strategy emphasizes leveraging existing infrastructure and regulatory compliance to address external challenges such as policy enforcement and operational constraints. The findings suggest improving RF utilization through cost reduction, stakeholder engagement, and capacity building will enhance the port’s environmental performance. This study contributes to the broader implementation of Sustainable Development Goals (SDGs) 6 (clean water and sanitation), 12 (responsible consumption and production), and 14 (life below water), offering a replicable framework for other ports in Indonesia and globally.