The Effect of Social Media Marketing on Hedonic Shopping Value Through Online Impulsive Buying of Fashion Products (Research On Generation Z In Bandung). Asian Journal of Social and Humanities, [S. l.], v. 1, n. 11, p. 941–948, 2023. DOI: 10.59888/ajosh.v1i11.89. Disponível em: https://ajosh.org/jsh/article/view/89. Acesso em: 23 jun. 2026.