Designing A Motion Graphic Company Profile Video for pt Privy Digital Identity
DOI:
https://doi.org/10.59888/ajosh.v3i11.611Keywords:
motion graphic, company profile, Privy, digital signature digital signatureAbstract
Business competition in the increasingly advanced digital era, the need to strengthen the image of a business through digital media is important, especially for companies such as PT Privy Digital Identity which is engaged in certified digital signature services. This design aims to create promotional media in the form of a video company profile based on motion graphic techniques that can improve the image of Privy company for the better. The choice of motion graphics as a promotional medium is due to its ability to simplify complex information and package it attractively through a persuasive combination of animation, graphics, and narrative. The methodology applied in the design is Design Thinking, which involves the stages of Empathize, Define, Ideate, Prototype, and Test. This stage helps to develop an audience-centric design strategy to solve existing visual communication problems. Trials are carried out to measure the effectiveness of the work in achieving the design objectives. The results of the trial show that a company profile based on motion graphic techniques can be an effective medium to improve the company's image, by providing important information needed by the audience through attractive visual presentations.
References
Crook, I., & Beare, P. (2015). "Motion Graphics: Principles And Practices From The Ground Up. In Bloomsbury Publishing (Illustrate)" Bloomsbury Publishing.
Divinyi, Joyce. (1995). "Storytelling: An Enjoyable and Effective Therapeutic Tool." Contemporary Family Therapy 17(1):27–37. doi: 10.1007/BF02249302.
Kris Nathan, W. R. (2016). "Designing a Company Profile for Advertising Agencies and Supporting Media that Is Able to Improve the Image and Professionalism of Advertising Agencies in the Eyes of Business Actors in Surabaya." Journal of Adiwarna Visual Communication Design, Vol 1, No 8
Maimunah., Sunarya, Lusyani., Larasati, Nina. (2012). "Media Company Profile as a Means of Supporting Information and Promotion." Vol.5 No.3
- May 2012
"Privy.id" https://privy.id/about-us
Tiffany Revita. (2023). "Motion Graphic: Its Definition, Function and Duties" https://dailysocial.id/post/motion-graphic
TTE. Kominfo. (2021). "Adaptation of New Habits with Certified Electronic Signatures" https://tte.kominfo.go.id/blog/607 7b410e4db24035ea657dc
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Edwar Juanda, Bagas Pratama
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
