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• The Influence of Content Quality And Price On Purchase Decision of Skintific Skincare Products Mediated By Visibility Celebrity Endorsers (Empirical Study: Instagram Users In Jakarta)

  Ristyna Lidya Margaretta Sianturi , Liem Bambang Sugiyanto

  1587-1595

  2024-04-30

  DOI: 10.59888/ajosh.v2i7.291

• The Influence of Celebrity Endorser, Price, and Social Media on Purchase Decisions Mediated by Brand Image (Empirical Study: Shopee Consumers in Jakarta)

  Yenni , Liem Bambang Sugiyanto

  124-145

  2023-10-25

  DOI: 10.59888/ajosh.v2i1.143