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• The Influence of Digital Marketing and Consumer Behavior on Consumer Product Purchases Among Older Consumers: A Systematic Review and Meta Analytic Evidence Synthesis

  Sri Yulianti , Ignatius Erik Sapta Yanuar , Sakti Brata Ismaya

  4706-4716

  2026-07-19

  DOI: 10.59888/ajosh.v4i10.757

• The Effect of Empowering Leadership On Individual Innovative Behavior Mediated By Work Group Cohesiveness And Individual Learning Orientation In Company Distributor of Fast Moving Consumer Goods

  Agatha Averina Patoding

  2310-2324

  2024-08-22

  DOI: 10.59888/ajosh.v2i11.392

• Unraveling The Factors Influencing Impulsive Buying Behavior Among Gen Z Using Shopee Paylater: A Quantitative Analysis

  Cindy Laurinda , Christian Haposan Pangaribuan , Danial Thaib

  2963-2982

  2024-08-29

  DOI: 10.59888/ajosh.v2i12.411

• Sugar-Related Claims, Perceived Healthfulness, and Brand Trust: Predicting Ready-to-Drink Tea Purchase

  Jevica Jevica , Christian Haposan Pangaribuan

  2903-2922

  2024-08-29

  DOI: 10.59888/ajosh.v2i12.403

• The Influence of Celebrity Endorser, Price, and Social Media on Purchase Decisions Mediated by Brand Image (Empirical Study: Shopee Consumers in Jakarta)

  Yenni , Liem Bambang Sugiyanto

  124-145

  2023-10-25

  DOI: 10.59888/ajosh.v2i1.143