Strategies To Increase People's Business Credit
DOI:
https://doi.org/10.59888/ajosh.v2i5.236Keywords:
strategy;, people's business credit;, SWOTAbstract
This study aims to determine and analyze strategies in
increasing People's Business Credit. Type of Research is a
Type of Qualitative Research. This research was conducted
at Bank Sulsebar Mamasa Branch. Research data sources
from primary data and secondary data. Data collection
methods through observation, interviews and
documentation. This research uses qualitative descriptive
analysis methods and SWOT analysis. The results of this
study show that: The strategy in providing People's Business
Credit in increasing customers is carried out by socializing
to the public about the superior products of People's
Business Credit, improving the process of providing
People's Business Credit so that it is not slow in providing
certainty in providing credit, selective in lending and
providing assistance in business development for People's
Business Credit debtors. The strategy in providing People's
Business Credit in increasing customers is carried out by
socializing to the public about superior products People's
Business Credit, improving the process of providing
People's Business Credit, so as not to be slow in providing
certainty in providing credit, selective in lending and
providing assistance in business development for debtors of
People's Business Credit.
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