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• The Influence of Brand Experience and Perception Quality on Brand Loyalty Mediated by Brand Trust (Empirical Study: Mixue Consumers in Jakarta)

  Gabriela Angeline

  649-664

  2023-12-22

  DOI: 10.59888/ajosh.v2i03.150

• The Impact of Destination Brand Authenticity on Tourist Loyalty in Yogyakarta: A Study on Generation Z

  Rayhan Razaqi Sjuhada , Naila Zulfa

  1277-1284

  2024-03-20

  DOI: 10.59888/ajosh.v2i6.263

• The Influence of Brand Collaboration and Price Image On Purchase Intention Mediated By Design (An Empirical Study of The Passion Jewelry Consumers In Jakarta)

  Adella Puspa Amiata , Liem Bambang Sugiyanto

  2870-2887

  2024-08-29

  DOI: 10.59888/ajosh.v2i12.397

• Social Media Marketing in Shaping Behavioral Intentions (Study on the Influence of Social Media Marketing Content, Brand Trust, Brand Experience of Kahf Skincare on Behavioral Intentions of Instagram Followers @Kahfeveryday Through Relation Bonds)

  Brenda Pranata , Hilarius Bambang Winarko

  170-192

  2023-10-25

  DOI: 10.59888/ajosh.v2i1.151

• The Influence of Celebrity Endorser, Price, and Social Media on Purchase Decisions Mediated by Brand Image (Empirical Study: Shopee Consumers in Jakarta)

  Yenni , Liem Bambang Sugiyanto

  124-145

  2023-10-25

  DOI: 10.59888/ajosh.v2i1.143

• The Effect of Brand Image and Nutrition Label on The Purchase Intention of Lawson's Ready-To-Eat Minimarket Products Mediated By Price

  Ripki Arlansah , Kurnadi Gularso

  2923-2940

  2024-08-29

  DOI: 10.59888/ajosh.v2i12.402

• Analysis of The Role of Tiktok Social Media as A Mediation Variable on Influence Review Influencer, Endorsement, and Brand Image on The Decision To Purchase The Originote Products In The Millennial Generation

  Putu Ayu Candra Jagat Sriastiti , Luh Putu Mahyuni

  117-137

  2024-11-08

  DOI: 10.59888/ajosh.v3i1.418

• The Influence of Football Player Endorsement on Company Credibility, Ad Credibility, and Brand Credibility at East Hooligan Apparel Store

  Thomi Yasri Setiawan , Raden Roro Ratna Rostika

  1120-1138

  2023-09-25

  DOI: 10.59888/ajosh.v1i12.129

• Sugar-Related Claims, Perceived Healthfulness, and Brand Trust: Predicting Ready-to-Drink Tea Purchase

  Jevica Jevica , Christian Haposan Pangaribuan

  2903-2922

  2024-08-29

  DOI: 10.59888/ajosh.v2i12.403

• Business Strategies for Pest Control Services in Expanding the Retail and Residential Market Segments: A Case Study of PT XYZ

  Andriana Kartina Wingtyas , Yudha Heryawan Asnawi , Irvandi Gustari

  4477-4486

  2026-06-17

  DOI: 10.59888/ajosh.v4i9.742

• Word of Mouth Strategy on Emina Skincare Products

  Dinda Fadila Yuniar , Ayu Wandira , Nisfa Fathira Nugraha , Dedet Erawati

  1678-1686

  2025-06-29

  DOI: 10.59888/ajosh.v3i9.581

• Social Media Influence on Millennials’ Purchase Intentions for H&M Fashion Items During Covid-19

  Thio Erika Stephanie , Alif Ikrami Bin Mutti

  1728-1741

  2025-06-06

  DOI: 10.59888/ajosh.v3i8.560

• Analysis of Aqua's Crisis Communication in the “Drilled Wells” Issue: Framing, Expectation Gap, and Reputation Recovery Strategy from an Scct Perspective

  Siti Retno Wulandari , Ana Noviani , Anggie Nur Fitrianti , Christania Pingkan Putrinita , Meyta Roida Rebecka Hutapea

  2751-2768

  2026-03-27

  DOI: 10.59888/ajosh.v4i6.689

• Investigating The Impact of Cause Related Marketing on Consumer Attitude and Purchase Intention

  Galuh Mira Saktiana , Adhi Prakosa

  1112-1119

  2023-09-25

  DOI: 10.59888/ajosh.v1i12.124

• BUSINESS STRATEGY ARCHITECTURE AT ESQ TOURS

  Bramanto Wibisono , Yudha Heryawan Asnawi , Asep Taryana

  2681-2696

  2026-03-03

  DOI: 10.59888/ajosh.v4i5.682

• Legal Void in the First to File Principle in the Trademark Registration System in Indonesia and Its Implications for Trademark Ownership Disputes

  Kristofer Oscar , Bambang Soesatyo

  1661-1677

  2025-06-24

  DOI: 10.59888/ajosh.v3i9.569