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• The Influence of Brand Collaboration and Price Image On Purchase Intention Mediated By Design (An Empirical Study of The Passion Jewelry Consumers In Jakarta)

  Adella Puspa Amiata , Liem Bambang Sugiyanto

  2870-2887

  2024-08-29

  DOI: 10.59888/ajosh.v2i12.397

• The Effect of Content Marketing on Purchase Intention Mediated by E-Wom (Empirical Study: Ice Cream Consumers on Klik Indomaret)

  Jackson Jackson , Andreas Andreas

  1508-1522

  2024-04-26

  DOI: 10.59888/ajosh.v2i7.287

• The Influence of Service Quality and Price Perception on Customer Satisfaction in the Shopee Marketplace Mediated by Customer Reviews (Empirical Study: Shopee Consumers in Jakarta)

  Velisia Ananda Harto , Liem Bambang Sugiyanto

  1101-1117

  2025-02-25

  DOI: 10.59888/ajosh.v3i5.510

• Communication Between Baristas and Coffee By Meraki Consumers

  Shalma Calista Zahra , Desak Nyoman Intan , Farida Nurfalah , Aghnia Dian Lestari

  406-416

  2024-11-23

  DOI: 10.59888/ajosh.v3i2.390

• Thrifting: Consumer Perceptions and Decisions

  Nevlin Angelica , Fira Hasanah , Siti Khumayah , Dedet Erawati

  1810-1822

  2025-07-17

  DOI: 10.59888/ajosh.v3i10.587

• Word of Mouth Strategy on Emina Skincare Products

  Dinda Fadila Yuniar , Ayu Wandira , Nisfa Fathira Nugraha , Dedet Erawati

  1678-1686

  2025-06-29

  DOI: 10.59888/ajosh.v3i9.581

• Legal Efforts in Handling Consumer Disputes at the Consumer Dispute Settlement Body (BPSK) in Indonesia

  M. Sunandar Yuwono , Ade Saptomo

  602-612

  2024-12-20

  DOI: 10.59888/ajosh.v3i3.469

• Analysis of the implementation of business ethics and strategic management in companies in Indonesia

  Vika Fransisca , Siti Ainul Kholipah

  1334-1340

  2024-03-20

  DOI: 10.59888/ajosh.v2i6.269

• The Influence of Brand Experience and Perception Quality on Brand Loyalty Mediated by Brand Trust (Empirical Study: Mixue Consumers in Jakarta)

  Gabriela Angeline

  649-664

  2023-12-22

  DOI: 10.59888/ajosh.v2i03.150

• Social Media Influence on Millennials’ Purchase Intentions for H&M Fashion Items During Covid-19

  Thio Erika Stephanie , Alif Ikrami Bin Mutti

  1728-1741

  2025-06-06

  DOI: 10.59888/ajosh.v3i8.560

• The Influence of Celebrity Endorser, Price, and Social Media on Purchase Decisions Mediated by Brand Image (Empirical Study: Shopee Consumers in Jakarta)

  Yenni , Liem Bambang Sugiyanto

  124-145

  2023-10-25

  DOI: 10.59888/ajosh.v2i1.143

• The Influence of Price Perception and Customer Satisfaction on The Performance of Pertamina Gas Stations Mediated By Service Quality (Empirical Study: Pertamina Gas Station Consumers In Jakarta)

  Le Nie , Liem Bambang Sugiyanto

  1329-1345

  2025-04-08

  DOI: 10.59888/ajosh.v3i6.542

• Investigating The Impact of Cause Related Marketing on Consumer Attitude and Purchase Intention

  Galuh Mira Saktiana , Adhi Prakosa

  1112-1119

  2023-09-25

  DOI: 10.59888/ajosh.v1i12.124

• Legal Protection of Consumer Personal Data In Online Loan Transactions

  Redi Rahadian Bagaskara

  1579-1586

  2024-05-02

  DOI: 10.59888/ajosh.v2i7.295

• The Influence of Football Player Endorsement on Company Credibility, Ad Credibility, and Brand Credibility at East Hooligan Apparel Store

  Thomi Yasri Setiawan , Raden Roro Ratna Rostika

  1120-1138

  2023-09-25

  DOI: 10.59888/ajosh.v1i12.129

• The Influence of Price Perception and Customer Experience on Purchase Intention Mediated by Customer Satisfaction (Empirical Study: Haidilao Restaurant Consumers in Jakarta)

  Chelsea Chelsea , Liem Bambang Sugiyanto

  1569-1578

  2024-04-30

  DOI: 10.59888/ajosh.v2i7.292

• The Effect of Social Media Marketing on Hedonic Shopping Value Through Online Impulsive Buying of Fashion Products (Research On Generation Z In Bandung)

  Febrian Eko Saputra , Akbar Riskal Amani

  941-948

  2023-08-20

  DOI: 10.59888/ajosh.v1i11.89

• Competitive Strategy Analysis and Formulation of Selected Strategy Alternatives Through the Blue Ocean Strategy Approach at PT XYZ

  Heni Martanti , Ratri Wahyuningtyas

  3045-3064

  2024-09-17

  DOI: 10.59888/ajosh.v2i12.423

• The Mediating Role of Trust in E-commerce Purchase Intention: Evidence from Lazada Users in Jakarta

  Selvi Kurumbatu

  2941-2962

  2024-08-29

  DOI: 10.59888/ajosh.v2i12.410